Do the students realize they are choosing healthier items? Perhaps, and our goal will be to educate them to continue to make healthier lifestyle choices in and outside of the school environment. What we do know is that our students are purchasing the new and more nutritious snack items and that alone is a step in the right direction.

– Donald Hense, CEO and Chairman of the Board of Trustees of the Friendship Public Charter Schools in Washington, D.C., a GENERATION MAX™ Snacks Test Market

Several years ago, Mars, Incorporated recognized the need to apply research, development and nutritional science to create innovative, better-for-you snack foods.

Mars, Incorporated has always been a leader in great-tasting snacks, and that commitment is now leading the way in combining great taste with nutrition and making Mars, Incorporated an important participating company with the Alliance for a Healthier Generation.

Stepping Up To The Challenge

When Mars, Incorporated joined with the Alliance for a Healthier Generation in October 2006, we challenged ourselves to create an entirely new line of products designed to meet the Alliance for a Healthier Generation Snack (Competitive) Foods Guidelines, the strictest set of nutritional guidelines at that time for snack foods sold in schools. The result? GENERATION MAX™ Brand products, a first-of-its-kind line of snacks that meets the taste requirements of students and the nutrition requirements of schools.

While snack food choices for students are being redefined in schools across the country, parents and educators can do their part by staying on top of the latest nutrition tips and strategies and working to make their local school a Healthy School with the Alliance for a Healthier Generation's Healthy Schools Program.